John O’Donnell was 7 years old when he took his first step on Los Angeles sand in 1973. He had only resided in Southern California for two short years before moving to Illinois, but about 10 years later, O’Donnell was headed back to the West Coast to attend UCLA. Read more...

Photo: UCLA alumnus and former member of the UCLA golf team John O’Donnell founded Johnnie-O, a clothing line based in Santa Monica that is inspired by the Southern California lifestyle. O’Donnell combined California surf and East Coast prep to create Johnnie-O’s West Coast prep style that features four-button polos, T-shirts, swim trunks and button downs. (Monica Jeon/Daily Bruin)

A year and a half ago, alumna Chelsea Moore's sorority sister caught a cold. All Moore wanted to do was send her a personalized gift, but she couldn't because she was too busy at work. Read more...

Photo: Hoping to provide a convenient way to send people personalized gifts, UCLA alumni Chelsea Moore and Jennifer Olivero and Moore’s former co-worker Sabena Suri founded their gift-giving company called BOXFOX, which launched in November. BOXFOX is currently selling special boxes for Valentine’s Day. (Jose Ubeda/Daily Bruin)