Gia McCruter is bringing environmental awareness to often mindless skin care routines. The third-year sociology student said she founded Gyza Gold, a natural, homemade skin care line and metaphysical online store because of her desire to find products that would not irritate her sensitive skin. Read more...

Photo: McCruter said she oversees every aspect of Gyza Gold, including product development, graphic and web design, social media and shipping. While establishing the brand, she said she took inspiration from the Pyramids of Giza for its name to pay homage to being a Black woman – but changed the spelling and pronunciation. (Left to right: Harold Lee/Daily Bruin, courtesy of Sydney Cattouse)