For many Bruin and Trojan fans, the UCLA-USC rivalry culminates with one specific event: Game Day. Read more...
A Closer Look
A Closer Look, News
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November 24, 10:33 pm
Bruins to keep revived tradition alive by wearing home jerseys at Coliseum
The last time the UCLA Bruins wore their home jerseys in the Coliseum, Rick Neuheisel was a young walk-on quarterback on a young Bruin team. Read more...
Photo: Former quarterback Mark Sanchez and the Trojans lost a time-out as a result of wearing their home jerseys during last season’s rivalry game at the Rose Bowl.
A Closer Look, News
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November 24, 10:23 pm
UCLA-USC rivalry tradition still running strong
Meggan McGrath's connection to UCLA dates back to November 1989 when her parents brought her home as a newborn from the hospital. Read more...
Photo: USC’s Tommy Trojan statue is covered in duct tape to shield it from rivalry pranks.
A Closer Look, News
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November 24, 10:12 pm
Alumni don’t let Crosstown Rivalry decide their path
Edward Rhodes remembers marching in blue and gold during the Rose Bowl game in 1966. Read more...
A Closer Look, Science & Health
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November 4, 12:03 am
Technology influences brain, memory skills
Is Google making us stupid? Read more...
A Closer Look, News
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October 27, 10:00 pm
Construction halts Halloween program
Not all UCLA alumni can say that an elementary school student has willingly thrown down Halloween candy to run to their defense. Read more...
A Closer Look, News
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October 27, 9:58 pm
Halloween blends different cultural customs
Contemporary Halloween celebrations are generally associated with pumpkin-carving, trick-or-treating and haunted houses, but the night of Oct. 31 is fraught with an ancient history that draws from different cultural traditions. Read more...