For Iris Firstenberg, storytelling is a family business. At the age of 3, she listened to her father teach moral lessons through stories and watched him write numerous engineering books on problem solving, developing her passion for both speaking and writing at an early age. Read more...
Photo: Iris Firstenberg, a cognitive psychology and management organization professor at the Anderson School of Management, teaches effective business techniques through storytelling. Firstenberg recieved her undergraduate and graduate degrees at UCLA.



